St. Joseph Medical | Work Completed

Google Ads

Google Ads Optimization

Reviewed and optimized campaign performance, scaled budget for V2
Added 18+ exact-match negative keywords across several rounds, blocking free, off-brand, and coupon-seeking searches (e.g. "free cgm sensor," "diabetic lancets," "dexcom coupon with insurance")
Refreshed campaigns and added 43 negative keywords to Search | Website Form Submission
Paused an underperforming ad, swapped a phrase-match keyword for exact-match, and moved "glucose monitoring system" from phrase to broad match
Set CRM-based Zoho conversions as primary optimization goal, turned off Final URL Expansion on PMax, ran a full account audit and bug fix, added coupon-related negative keywords
Bi-weekly meetings with Google representatives for ongoing account strategy and optimization

Meta Ads

Managed and rebalanced budgets across Sales Campaign variants (Bad DOB Match, HMO Match, Just Turned of Age, General V3) week to week
Paused the underperforming Bad DOB Match campaign after budget cuts

CRM / Automations

Configured UTM parameter pass-through to Zoho CRM for full ad attribution tracking
Reconnected Facebook to the Melleka App
Fixed a Zoho automation (zap) that was reverting prospect status to "New Prospect" after survey records were added
Fixed the survey-form delivery issue where the form was not reaching recipients

Content / Creative / Email

Created an animated explainer video and MMS creative (both male and female imagery versions)
Built the July newsletter, updated company name to "St. Joseph Medical" (dropping "Corp"), and migrated it to Zoho
Created a National Wellness Month MMS and V1 August Newsletter, plus a V1 Mailer
Built the September V2 newsletter including closed transactions

Logo Design

Logo designs created for CM Partners